#PerthGirlBoss 2: Saffira Mattfield

For a small capital city Perth is packed to the brim with talent and I love finding new up and coming designers. Saffira Mattfield of Saffira the label is one of those talented up and comers. After studying and working in speech pathology Saffira Mattfield started her label in 2014 and is committed to creating sophisticated clothing with clean lines.

The other week I sat down with Saffira (the woman) over brunch to talk about all things fashion and her new label.

1. You originally studied speech pathology but have you always wanted to be a fashion designer?

I have always loved fashion and deep down that love has always been there. When I was little I either wanted to be a Doctor, ballet dancer or a fashion designer. I have always been creative – at 10 or 12 years old I started sewing and I have always loved drawing. I guess I have always loved the processes in fashion design but it wasn’t until later that I thought about becoming one.

2. What is is about women’s fashion that excited you?

It’s that feeling you get when you are dressed in something that makes you feel fashionable and elegant. Plus being women we are lucky we always have so many options – although that can be detrimental to getting ready in the morning! (Laughs).

3. Who is the Saffira woman?

She is a young (25-30), lives in the city and is independent and driven. Most of all she is someone who is confident in her own skin – she lives to stand out from the crowd.


4. Describe Saffira the label in 3 words:

It’s not exactly three words but I would have to say “bright colour”, “clean lines” and “sophistication”.

5. Who or what inspires your designs?

There are so many! Art work, I love Gustov Klimt especially. The 70’s and 80’s – the silhouettes and wide leg pants. I’m drawn to classic silhouettes, not so much current trends. I also gain inspiration from images of working, professional women from the 1960’s on wards.

6. What clothing item should every woman have in their wardrobe?

How do you choose just one?! Every woman should own a great fitting white shirt, black blazer and an amazing trench coat. These pieces always stylish and sophisticated and look good no matter what! They can also be styled from work to “everyday” with skinny jeans and sneakers.


7. Your current mini collection showcases monochrome with a touch of vibrant orange – have you always loved bright colours?

Oh yeah! (Laughs). Bright colours help you to stand out! But I think my love for bright colours comes from my mum. She has been such a big influence in my life and she has always been drawn to bright colours like yellow, orange and green.

8. Describe your everyday style:

My style is quite minimalistic. I wear a lot of separates because they are so versatile, and I like pairing classic and sophisticated pieces with more casual pieces.

9. Where do you see your designs being worn?

The city. The Saffira girl is definitely a city girl!


10. Who is your style icon?

I’ve never really had that one standout person. As I have mentioned before I draw inspiration from my mum. I also love scrolling through Instagram for street style looks and photos. I love to see what other girls are doing with fashion.

11. What are the future plans or ambitions for Saffira the label?

I’m officially launching the label mid September and I’ll be involved in quite a few events later this year including hoping the TPFF markets on August 30 and the Raw:natural born artists runway on October 15. I have also started on my next mini collection which is heavily influenced by the use of gold leaf and Baroque architecture and picture frames. I’m also looking to move to London early next year with my boyfriend so maybe I will draw influence over there!


If you can’t wait till August 30 to check out Saffira head to the labels’ website to purchase your own Saffira piece (personally I don’t think you can go past the Stand Alone wide leg pants in orange!)


JB xx

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