Ethel & Leo


Yesterday Ethel & Leo officially opened their new store based in Claremont. After finding out via their Instagram that Ethel & Leo was officially opening, I must admit it made priority in my diary to head down & visit. If you haven’t yet heard of Ethel & Leo, you will soon want to jump aboard this dynamic clothing line.

As soon I walked into Ethel & Leo I was surrounded by Spanish, South American vibey décor. White walls display multi coloured prints and photos and lush green plants hang from the ceiling. Bright, tropical and bohemian clothes hang from chain-link rails along the walls and a white centre pallet table displays handmade jewellery from Spain. And to finish off the funky vibe an old sink, also painted white, acts as shelf in the change room. Immediately I am in love.

Owner Jess Pollitt is as vibrant and full of life as her stunning designs. As soon as I walked in to Ethel & Leo I am greeted warmly by Jess and told not to hesitate if I have any queries – fabulous customer service already! Winner!


Image from Ethel & Leo’s Instagram

Ethel & Leo specialise in handmade prints (designed by Jess herself) in either lush silk or soft organic cotton. Current prints include geometric tribal blue lines set off by pops of watermelon red, canary yellow bananas on a backdrop of fuchsia pink and soft multi-coloured planets infused on an inky black background. However my eyes are immediately drawn to the zesty Fanta-orange giraffe print. (Admittedly I have been stalking this particular  print on Ethel & Leo’s Instagram for some time now…)

A tee plus two dresses (a V-neck and a t-shirt style) all in orange giraffe quickly make their way into the funky change room with me. The organic cotton tees and dresses feel super soft on the skin and honestly, I prolong taking off the giraffe t-shirt midi length dress to only swap it for the boring basic black tee & boyfriend jeans I wore into the store. It’s really no surprise that I leave with this exact dress! (Sorry, not sorry Hubby!)

Giraffe dress 1

The clothing at Ethel & Leo is perfect for Australian lifestyles, quality fabrics that breathe & feel cool in soaring temperatures and are perfect for layering in cooler months. Every item has that luxe, opulent look without being too “try-hard” and even better these handmade items are affordable! Happy, happy days! Any item at Ethel & Leo would be the perfect addition to supplement the coastal lifestyle and fashion that is inherent in Australia.

If you live in Perth, Western Aus, head to 22 St. Quentin Avenue in Claremont. If you don’t live in Perth, luckily Ethel & Leo have an online store and will post to you via Ethel & Leo only stock  1 of each size (great when you don’t want to see every fashionista with the same fabulous item) but that also means you better jump to it so you don’t miss out!

Giraffe dress 2

(Already I am planning my next E&L purchase… Bananas anyone?)

JB xx


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